ABOUT ALANT

 

THE ORIGIN

ALANT was started by Bailey Reynolds in 2016, back when it was just an idea formed in elementary school—long before it became a brand.

What began as a creative outlet grew into something much deeper.

ALANT is more than streetwear. It carries meaning. The name and symbol are inspired by a flower his mother had tattooed on her back before she passed away. That flower became a reminder of strength, growth, and carrying something forward even after loss.

That meaning is woven into everything ALANT stands for—progress through adversity, building something real from nothing, and turning personal stories into purpose.

ALANT isn’t just worn. It’s lived, remembered, and built with intention.

WHAT WE ARE

ALANT is a streetwear and media platform rooted in automotive culture, entertainment, and the mindset of people who refuse to stay boxed in.

We were built on the belief that limits are meant to be pushed. Whether it’s through the cars we build, the stories we tell, or the clothing we create, ALANT exists to show that with the right mindset, anything is possible.

MORE THAN CLOTHING

ALANT is not just about apparel. It’s about identity.

Every drop is designed with intention—unique graphics, limited collections, and concepts that stand apart from mass-produced trends. We don’t chase what’s popular; we create what feels right.

Our pieces are made for those who live outside the lines—builders, creators, risk-takers, and anyone who believes in doing things their own way.

A PLATFORM FOR CULTURE

Through media, visuals, and collaborations, ALANT highlights automotive and entertainment subcultures that inspire us.

We aim to build a platform that showcases real passion, real stories, and real progression. This brand is about growth—personally, creatively, and collectively.

WHY ALANT

ALANT exists for people who don’t follow the standard path.

Born from the Canadian automotive subculture, ALANT was built in Ontario—from late nights in cold garages, summer parking-lot meets, and long drives down back roads and highways. It’s shaped by changing seasons, salt-covered winters, and the grind it takes to keep building when conditions aren’t easy.

We come from a culture where passion outweighs convenience. Where meets turn into friendships, projects are built after work, and progress is earned—not rushed.

Our focus is originality. Every design, collection, and concept is created with intention. No mass production. No shortcuts. Just real ideas, built properly.

ALANT is about progression. Growth over comfort. Vision over limits.

If you believe in betting on yourself and building something real, you’re already one of us.

Proudly built in Canada. Driven by mindset. Worn everywhere.

JOIN THE JOURNEY

ALANT is constantly evolving. New ideas, new designs, and new directions are always in motion.

If you’re here, you’re part of that journey.

Welcome to ALANT.